Description: It seems one of the world’s most recognizable brand is in decline – McDonalds faces a severe challenge; it warned that business will be weak in the near future as it reported a 21 per cent drop in fourth-quarter earnings. Source: CBC Date: February 28, 2015 Link: http://www.cbc.ca/news/business/the-mcdonald-s-slump-are-golden-days-of-golden-arches-over-1.2975314 Questions for Discussion: Discuss the reasons for … Continue reading The McDonald’s Slump